Hootsuite is one of the most popular and widely-used social media management tools, due to its ease of use, accessible pricing, and variety of features. Read More: Social Media for Nonprofits: 4 Questions to Answer Before You Start Posting We’ll talk about the essential marketing skills you need to thrive and the latest tools and resources to make 2020 your best nonprofit marketing year yet! If you want to learn about even more tools and resources to help streamline marketing in 2020, join our free webinar with nonprofit marketing expert Maria Bryan, “10 Online Tools to Skyrocket Your Nonprofit’s Marketing in 2020” on January 28 at 2 p.m E.T. Read on, and I’ll show you my top 10 social media scheduling and management tools nonprofits use to optimize workflow and save time! Do not require an IT background or formal training.Monitor conversations (hashtags and topics).
Can manage all of our social media accounts in one dashboard.To help you choose, I’ve simplified things and only included tools that meet the following criteria: Unfortunately, there are thousands of social media management and scheduling tools available, and more are cropping up every day, so it can be hard to know which ones are right for your organization. If this all sounds good to you, I recommend using some tools to help you out. Measurement and Improvement: When you are able to look at your analytics and see which posts are performing best, what times tend to be most engaging for your audience, and what types of content resonates, you will be able to tweak and improve your overall social media strategy.It can also help you follow hashtags and topics to make sure your voice is heard where and when it needs to be. A social media management tool can help you track and allow you to respond quickly to all conversations that need your attention. More Engagement: It can be difficult to remember which tweets have been replied to and if Facebook comments have been acknowledged.What’s more is that a study found that organizations who consistently promote their brands experience a 23% increase in revenue. The Impact of Consistency: Using a tool to help you plan, create, and schedule content all in one place will allow you to maintain a consistent, cohesive presence across several platforms.Instead of logging into each platform separately (and potentially going down a social media rabbit hole on each one), everything you need to manage is in one place, allowing you to save time and really focus. How Productivity Skyrockets: Imagine having one central location to manage all your social accounts - Twitter, Facebook, LinkedIn, etc.The best part is that the nonprofits who use these tools also receive a drastic boost in authentic engagement with their followers - and there are four main reasons for this: For over a decade, I’ve helped nonprofit professionals save time (and money) by setting up free and low-cost tools for social media managers that can easily manage and monitor all your accounts in one place. This is a guest blog post by Julia Campbell, a nonprofit digital marketing and online fundraising strategists.ĭoes trying to manage all your social media accounts feel like running on a hamster wheel that never stops?
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